STUDY OF REAL ESTATE: REQUEST OFFER PRICE PRODUCT
We constantly monitor market trends with respect to demand and supply of properties, types of requests, consumer behavior
through direct experience both in the intermediation that the construction of buildings and a specialized marketing department, we are able to constantly monitor the demand for real estate and understand the needs of customers, know the current market prices and formulate the marketing mix ideal for any type of property or building project for a particular location, determining the competitive advantage.
Understanding the market is today the most important part in the creation of value added real estate, both in the sale that the implementation of a business plan or in the design of buildings. Investing in this function is to avoid costly mistakes and can make the difference between success and failure in putting on the market real estate and real estate projects.
analysis by experts intersection with data from different sources: direct experience with customers, databases of customer requests and local foreign national real estate statistics
identification marketing mix optimal ad-hoc for each real estate transaction (price, product type, sales channel, target)
identifying target with more chance of success for each property
surveys directed to local customers and reporting
data mining, databases analsi
focus groups and qualitative interviews